You probably go to the doctor and dentist at least once a year, don’t you?
Why?
Most people go to get a regular checkup to make sure everything is normal. What’s the last time your site got a checkup?
Are you aware of the many changes that Google and others have put out in the last twenty-four months?
You might have heard about “Penguin” and “Panda”. Did you know these were not one change, but each have their own set of updates? Being effective at SEO is not a one-time effort. There are many capable website designers out there – but to be truly effective requires ranking a site well and keeping that ranking. That’s where the expertise at Kansas City SEO Group really comes to light.
Is it possible that your website could suddenly lose its rank and come “crashing down”?
When’s the last time you had a real SEO expert take a look and check your site’s health?
As discussed in previous articles, it used to be enough to have a lot of meta-words and keywords put into the site to be visible to the various search engines. That has changed a lot, especially in the last few years. Google and other search engines like Yahoo and Bing are always on the lookout to make sure that sites contain good, original, relevant content, are getting smarter and smarter every year about fighting spam and low-quality websites. And as they find them, there are penalties. For example, earlier in the year Google decided to penalize any site that was not mobile-friendly. As the sites were found and known about, many people on page one or two suddenly, within weeks, found themselves on page five, six or lower. Some of those sites never recovered. Some SEO agencies offered a way around these penalties by trying to increase the number of links going to a site, but these were often short-lived.
Looking back, the “Penguin” and “Panda” updates might have seemed that Google was being harsh and punishing sites for not doing things their way. However, it’s fair to say that too many people were gaming the system and using artificial means to get websites ranked by Google. As such, any SEO agency worth its salt will put in the real effort, real content and create real value required to rank a website. In the long run, it’s best to do honest work and reap the honest results. It’s the work ethic that we fully embrace at KC SEO Group, and we’re proud of it.
As the owner of your business, and its website, Facebook profile, Twitter account and other social properties, ask yourself this: “I see that my site has a lot of content. Am I pleased with all of it, how it got there, and where it points to”? You probably don’t have the time to investigate your own site, which is why you’ll want to hire a professional company with experience to help you navigate a website check-up. After all, it’s the health and welfare of your business and its reputation on the line.
Does your web site have a hidden illness?
There are lots of websites out there that are not mobile optimized, lack current content, have old, broken links and other issues. It’s only a matter of time before they are observed and their ranking re-evaluated by the big three search engines. Is your website one of them? Or maybe your website was only partially penalized, but with the next round of updates the site will take a bigger hit. Just like you don’t want to guess about what’s going on when it comes to your health, nor should you be in mystery about how your company’s website is doing.
Don’t guess – let us help you. Our highly-detailed, customized process will uncover anything that might be working against your site. Once we’ve done a thorough analysis, we’ll explain what needs to be changed, and more importantly – why. And we’ll leave the geek-speak out of the conversation, we promise. By the way, if someone can’t describe what they’re going to do, why, and how it’ll help you in plain English – get a second opinion!
My Website Needs Help! What Do I Do Now?
The good news is that you’ve probably caught everything early enough so that proactive steps can be taken to ensure you retain your visibility and rankings. There’s a lot of great advice out there about how to make sure your customers can find you – such has having social profiles, a professional email address, and other items, but it’s the art of tying all together that really makes search engine optimization work to your advantage. And it’s for that reason – tying it all together – that you should hire an Internet marketing company to do this work for you. You focus on making and delivering a great product or service, and we’ll make sure that your customers can find YOU!